What Meta charges for
Meta charges for template messages — the pre-approved messages a business sends first. Templates are in three categories: marketing, utility (such as order updates) and authentication (one-time passwords). The price depends on the category and the recipient's country code, and is charged per delivered message.
What is free
When a customer messages you, a 24-hour customer service window opens. Your replies in that window are service messages and are not charged. Utility templates sent inside an open window are also free. That is why a good chatbot design saves real money.
Where to find exact rates
Meta publishes a rate card per country and category, and updates it from time to time. Check it in your WhatsApp Manager or on Meta's pricing page before planning a big campaign.
How to keep costs down
Answer inside the service window whenever you can, use utility templates for genuine transactional updates, send marketing templates only to people who opted in, and never blast your whole list with the same promotion.
AnjokWA Bot is free forever — your own WhatsApp number, unlimited chatbots and seats. Want it done for you? Our experts can help (paid).
Frequently asked questions
Do you charge per message?
No. AnjokWA Bot is free and adds no per-message fee. Meta bills its own charges to your business directly.
Are customer-initiated conversations free?
Replies within 24 hours of a customer's message are not charged by Meta.
Is there a monthly fee?
Not from us. Only optional expert help — like building your chatbot for you — is paid.